When Facebook comes out with new ad size updates, are you left hearing David Bowie’s “Ch-ch-ch-ch-changes” on repeat? Yeah, me too.
It can be a real challenge to stay on top of the recommended content sizes for all the types of Facebook ads under the sun. And, the last thing you want is for your ad to be tarnished by pixelation, giving your audience some image with terrible quality to set their sights on. After all, your visual asset should be considered your ad’s life jacket, preventing it from sinking your investment and conversion goals.
So, to help you avoid flushing your ad design down the drain, I’m here to give you the ultimate Facebook ad types cheat sheet you need to stay ahead of your competitors. It’s your all-in-one resource. Finally, you can wave goodbye to hours of sifting through Google search trying to find the specs for success.
But, it’s not just ad specs Facebook regularly changes. It’s also algorithms, platform designs, types of ads, tools, metrics—the list could go on and on. Whew. How will you ever stay on top of it all when you’re already knee deep in to-dos for your business? I’ve got just the solution to keep you updated on all things related to Facebook ad strategy in one place.
Many entrepreneurs have joined the club and are finding it to be their biggest advantage to never get left behind again by the social media platform’s updates and changes. Stay tuned following the infographic below to learn about this unfair advantage.
Before we dig in…
There’s one thing we need to run through—how to choose the right objective for your ad.
Facebook offers 10 different objectives to choose from, and the options can definitely be overwhelming. But, to make things even easier on you, let’s drill down a little further so you can hone in on the right one based on the current goal you have for your business.
- Clicks to Website: ensures your ad is shown to the people most likely to click on it and land on the content you’re serving up. Looking for web traffic and new site visitors? This is your best choice, even if you don’t have a pixel set up yet.
- Website Conversions: hungry for leads or revenue? Go with this objective. But, you first need to ensure your pixel is set up for tracking purposes. To get you started, click here for more information about adding the Facebook pixel to your website.
- Page Post Engagement: perfect if you’re in need of some simple interaction with your business. This objective shows your ad to those more apt to like your page. Or, interact with other posts (organic/ad-free) on your page.
- Page Likes: very similar to the Page Post Engagement objective we just discussed. But, this one only focuses on getting page likes. For that reason, we strongly encourage you to choose Page Post Engagement over this one. It drives page likes while strengthening other page interaction metrics.
- App Installs: great choice if you have an app you’d like to promote to those most likely to download. These ads direct clickers straight to the Google Play Store or Apple App Store, depending on the smartphone device you’re targeting.
- App Engagement: targets those who’ve already downloaded your app, and leads them to a specific place inside the app.
- Local Awareness: simply looking to target those near your business? Using this objective lets you display several call-to-action buttons such as Send Message, Call Now, Get Directions, and Learn More.
- Event Responses: have an event listed on Facebook you’d like to promote? This objective will show it to those most likely to respond/attend.
- Offer Claims: can be used by ecommerce or brick-and-mortar stores to get special offers into Facebook users’ hands to claim.
- Video Views: shows your video ad to the right audience, helping you get the most video views 10+ seconds at the lowest cost.
Now that we’ve got that covered, are you ready to get your hands on this cheat sheet? Sure you are.
The Facebook Ad Types Cheat Sheet Every Business Owner Needs [2017 Infographic]
You’ll find this infographic will help you navigate the following headaches when it comes to advertising on the popular social media platform:
- Having a hard time figuring out the different Facebook ad options and specs based on the goal you’re looking to accomplish? Whether it’s clicks to your website, website conversions, page likes, video views, you name it, you can find the specs and dimensions you need in order to design an ad that follows the rules in nothing flat.
- Trying to determine the ideal placement of your ad—mobile, desktop, right column, or Instagram? Near the end of this cheatsheet, you can find out what each placement offers. It'll help you choose the best option that’ll reach your audience while accomplishing your overall goal.
- Struggling to understand how Facebook’s auction and billing system operates? It can be a tricky to get down to the nitty-gritty on this before taking any further steps to build out your campaign. But, we’ll walk you through it step-by-step to make it a much smoother process. You’ll finally be plugged into your marketing investment.
Now, the ball is in your court. Go ahead and turn off that David Bowie song playing on repeat in your mind. Remember the one? “Ch-ch-ch-ch-changes…” (You’re welcome). Finally, you have the Facebook ad specs and dimensions cheat sheet your business has been searching long and hard for, ensuring your ads will be perfectly optimized at all times.
Want more of what was shared here today to bypass the big, red panic button on Facebook ad strategy? Join AdLab now.
What’s been working for you when it comes to Facebook ads? We’d love to celebrate your wins or answer any questions you might have. Just drop us a line in the comments section below.